Food presented in a virtual reality (VR) environment causes the same emotional responses as real food.
The 10 anorexic, 10 bulimic and 10 control participants, all women, were initially shown a series of 6 real high-calorie foods placed on a table in front of them.
Their heart rate and skin conductance, as well as their psychological stress were measured during the exposure. This process was then repeated with a slideshow of the same foods, and a VR trip into a computer-generated diner where they could interact with the virtual version of the same 6 items. The participants' level of stress was statistically identical whether in virtual reality or real exposure.
Speaking about the results, Gorini said, "Since real and virtual exposure elicit a comparable level of stress we may eventually see VR being used to screen, evaluate, and treat the emotional reactions provoked by specific stimuli in patients affected by different psychological disorders."
Interesting study showing how virtual food can create a response within those with Eating Disorders.
Could this affect advertising in the future? Especially as advertising is slowly moving to becoming more interactive..
Link to Article
Search This Blog
Friday 8 October 2010
Subscribe to:
Post Comments (Atom)
About this Blog
This is our first attempt to join the exciting world of blogging and bring to you all the fresh and hot news about the world of psychology and, of course, about your favourite training company. This is our new enterprise and we are finding our way in this mysterious world of blogging cautiously (but surely...) :-)
We are hoping to move our popular SDS Delegate Debate into this blogging format in the future and looking forward to lively discussions here with you. We are planning to start with publishing already existing SDS Delegate Debates — with comments received from you. Then we'll move to the current news as well as will run new delegate debates there.
Feel free to leave comments to any of the posts — whether they are old debates, the news or new debates. As you can guess — every blogger loves his readers and LIVES for the comments. :-) We are just the same. You don’t need to register in order to be able to comment. You can leave your feedback as “Anonymous”, however, may we ask you to sign you name (or nick) at the end of your comment (even if you are commenting without logging in) so that we know how to address you.
Another useful tool that SDS Blog provides us with is availability of Polls that enable us to find out your views about various subjects. Polls are located on the left panel of the page and updated regularly. Please feel free to vote. You can see the results of each poll by clicking the button "Results".
If you wish to register — nothing can be easier — you just open a Google account — most of you, surely, already use one.
Your comments are read by SDS Consultants regularly and — in many cases — replied to.
The blog is moderated — mainly to protect you and other readers from spam and irrelevant comments.
All posts are tagged — hopefully it'll help you to find your way around there.
Wish us luck and please join the list of our followers.
We are hoping to move our popular SDS Delegate Debate into this blogging format in the future and looking forward to lively discussions here with you. We are planning to start with publishing already existing SDS Delegate Debates — with comments received from you. Then we'll move to the current news as well as will run new delegate debates there.
Feel free to leave comments to any of the posts — whether they are old debates, the news or new debates. As you can guess — every blogger loves his readers and LIVES for the comments. :-) We are just the same. You don’t need to register in order to be able to comment. You can leave your feedback as “Anonymous”, however, may we ask you to sign you name (or nick) at the end of your comment (even if you are commenting without logging in) so that we know how to address you.
Another useful tool that SDS Blog provides us with is availability of Polls that enable us to find out your views about various subjects. Polls are located on the left panel of the page and updated regularly. Please feel free to vote. You can see the results of each poll by clicking the button "Results".
If you wish to register — nothing can be easier — you just open a Google account — most of you, surely, already use one.
Your comments are read by SDS Consultants regularly and — in many cases — replied to.
The blog is moderated — mainly to protect you and other readers from spam and irrelevant comments.
All posts are tagged — hopefully it'll help you to find your way around there.
Wish us luck and please join the list of our followers.
No comments:
Post a Comment