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Tuesday, 14 December 2010

The Best Motivation to Stop Smoking?

What's the best way to motivate smokers to quit? Tell them what their habit is doing to their insides? Show them pictures of what it's doing to their inside? Tell them how much money they could be saving?

All good ideas.

But what about showing them what smoking is doing to their outside... in the future!

Using state-of-the-art morphing technology, researchers have been able to produce images of how smokers will age if they continue to smoke compared to if they stop.

Results were successful with over two thirds of participants in the project claiming they will quit smoking as a direct consequence of seeing how their appearance will change.

Professor Sarah Grogan, Project Lead and Professor of Health Psychology, said: "We found that women were very concerned about the impact of ageing on their faces in general and in particular the additional impact of smoking on their skin - Many experienced a physical shock reaction, including reports of nausea, to seeing how they would age if they continued to smoke.

Now THAT's motivation!

The researchers plan to retest the research participants six months later to see if they kept their word and stopped smoking.

I guess we'll just have to wait and see!


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