Contrary to popular belief, researchers have found that the differences in individuals' styles of response to environmental cues can influence chemical reward patterns in the brain. This has a great impact for future treatment and prevention of a number of compulsive behaviours.
The age old question: to what extent is the dopamine released by the rat's brain related to the lever's ability to accurately predict the food. They concluded that it depends on your style!
An example the researchers used: "Some people will see a sign for an ice cream shop and for them it's simply that, an indicator that ice cream is available nearby. But other people will have a stronger reaction to the sign -- the tantalizing association between the sign and ice cream is so powerful, they can already taste the treat and often hurry to buy some."
Similar reactions could be said to occur when people are addicted to harmful substances, not just food.
Using a technique called 'fast-scan cyclic voltammetry,' researchers measured the dopamine responses in the rats' brains - Analysis showed that the rats that were fixated on the environmental cue (the lever) got a jolt of happiness just from the lever, while the other rats did not. This desire for the lever continued even after the food reward was removed - showing how the environmental cue was enough for some rats to be rewarded, but not for others.
So it seems that although maybe we all seem the same on the outside, inside we could all have vastly different chemical processes occuring, based upon our reaction to the world around us..
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Thursday 9 December 2010
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This is our first attempt to join the exciting world of blogging and bring to you all the fresh and hot news about the world of psychology and, of course, about your favourite training company. This is our new enterprise and we are finding our way in this mysterious world of blogging cautiously (but surely...) :-)
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We are hoping to move our popular SDS Delegate Debate into this blogging format in the future and looking forward to lively discussions here with you. We are planning to start with publishing already existing SDS Delegate Debates — with comments received from you. Then we'll move to the current news as well as will run new delegate debates there.
Feel free to leave comments to any of the posts — whether they are old debates, the news or new debates. As you can guess — every blogger loves his readers and LIVES for the comments. :-) We are just the same. You don’t need to register in order to be able to comment. You can leave your feedback as “Anonymous”, however, may we ask you to sign you name (or nick) at the end of your comment (even if you are commenting without logging in) so that we know how to address you.
Another useful tool that SDS Blog provides us with is availability of Polls that enable us to find out your views about various subjects. Polls are located on the left panel of the page and updated regularly. Please feel free to vote. You can see the results of each poll by clicking the button "Results".
If you wish to register — nothing can be easier — you just open a Google account — most of you, surely, already use one.
Your comments are read by SDS Consultants regularly and — in many cases — replied to.
The blog is moderated — mainly to protect you and other readers from spam and irrelevant comments.
All posts are tagged — hopefully it'll help you to find your way around there.
Wish us luck and please join the list of our followers.
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