The link between popularity, friends and drug consumption

"Our study highlights a correlation between popularity and consumption," says Jean-Sébastien Fallu, lead researcher and professor at the Université de Montréal's School of Psychoeducation. "The teenagers we studied were well-accepted, very sensitive to social codes, and understood the compromises that it takes to be popular."

The findings showed an increase in consumption, as the child got older regardless of their popularity level. However, the more popular a child and their friends were, the greater this consumption was.

"Teenagers don't consume to belong to the group or to increase their popularity level, they do it to remain well-liked," says Fallu. "It's more about keeping their status than increasing it."

Teenagers who aren't considered popular are more inclined to develop violent behaviors than consume alcohol or drugs.

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Is drug taking cool? Maybe it was just the area I grew up in, but popularity in my school wasn't measured in the amount of drugs consumed! This study highlights a motivation for drug consumption that maybe hadn't been considered previously.

But what are your thoughts? Is social popularity the cause of drug consumption in teens? Or is the level of popularity the result of the drug consumption? Is level of social status enough motivation for teenagers to consume drugs? Is this type of peer pressure overt or just expected?

Why is drug taking considered 'cool' behaviour? Is it just because rules are being broken? Or is there another reason?

Let us know what you think.

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